Print engages the senses in a unique way. Watch someone reading an old love letter or looking at a favourite family photo. They’ll often, without thinking, run their fingers across its surface. The feel of the paper beneath their fingertips creates an extraordinary connection with the word or image that helps to imprint meaning and emotion onto their consciousness.
Print can be treasured and cherished. It has heft. It’s alive to meaning. Print can be capricious, cool and aloof or deliver a devastating emotional punch. Today, in a world where digital messaging flickers relentlessly at the edges of our consciousness, print, used wisely, has unbeatable cut through.