A powerful event is one that engages all of the senses; where the sights, sounds, tastes and even smells can combine to create an immersive and unforgettable experience.

Big impact and drama matter of course. But remember that, whilst we’re shouting to be heard, we still need to make a meaningful connection with every individual.

Whether the event is an international expo, a lecture series or a strike ballot, a clever creative concept speaks volumes.