On the Outside, Looking In.

  I didn’t know what to expect. Dekko Creative had agreed to take me on as an intern, the opportunity to get first-hand experience of an advertising agency is both rare and valuable for graduates. The trick is to get in touch and convince them that you’re not completely clueless: suggestio falsi and suppressio veri…

Dear Personalised,

You know how it is when someone starts telling you about their dream? So they were riding through the veg aisle at Aldi on a unicorn and the security guard was Piers Morgan made of blancmange and then Abba appeared but instead of the blonde one it was Theresa May and….yadda yadda. However fantastical it…

It’s class war

When I started my first job in London at the tail end of the 80s my salary was £21,000. I had plenty of money for the essentials. Twenty Silk Cut cost £1.60, a pint of lager was 90p and my rent was £550. A month. Now, thirty years later, starting salaries for copywriters remain at…

My summer of love as a Dekko Intern

This summer I’ve faced a dilemma: Love Island or interning 😥😬 My head was turned and I took on both, and my knowledge of the nation’s hottest summer obsession has put me in good stead for my time at Dekko. Likewise, what I’ve learnt about building relationships from the experience will be helpful for years…